KG stands for the initials of his father and himself, but also has a deeper meaning. The short acronym also stands for the phrases KEEP GOING (company name), as well as, Keep Growing, and Keep Giving! We believe these are essential phrases to live by.

Maximo is the maiden last name of KG's mother, and the Spanish to English translation is “THE GREATEST!”

How this all ties together is: one of the greatest impacts you can have on someone is to inspire them to persevere. This is exactly what we aim to do with each person we encounter. Let us always strive to become the greatest version of ourselves!

Together these created: KG MAXIMO!